Another piece to the puzzle on Behavioral Science...
In 1996, Lyle Brenner, Derek Koehler and Amos Tversky conducted a study
involving students from San Jose State University and Stanford
University. The researchers were interested in how people jump to
conclusions based on limited information. Previous work by Tversky,
Daniel Kahneman and other psychologists found that people are “radically
insensitive to both the quantity and quality of information that gives
rise to impressions and intuitions,” so the researchers knew, of course,
that we humans don’t do a particularly good job of weighing the pros
and cons. But to what degree? Just how bad are we at assessing all the
facts?
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